Frisk Radio now accepts crypto payments.
As reported by RadioToday UK A radio station in the northeast of England is now taking cryptocurrency payments for airtime and sponsorship, despite the continuation of the downward downturn in the bitcoin market.
The decision was undertaken by Frisk Radio, which transmits on DAB throughout Tyneside, in order to provide prospective advertisers with access to a wider variety of payment alternatives. According to the station’s website, it was the first business in the UK to accept payments in Bitcoin, Ethereum, and Cardano.
In addition, the payment amount in each of these cryptocurrencies has been predetermined by Frisk rather than being converted from an amount denominated in pounds sterling.
Technical director Stuart Landreth said that he did not have any worries over the continued depreciation of the value of cryptocurrencies. He also said that despite the current market panic, the fundamentals supporting cryptocurrencies such as Bitcoin, Ethereum, and Cardano are stronger than ever. They will maintain the value of the sponsorship and airtime contracts in the currency that was transferred to them.
If more participants in the supply chain began accepting and making use of cryptocurrencies, it would be a significant leap forward for the sector as a whole. According to Landreth, Frisk is at the front of this effort, and the team will arrive when everything is all set.
The crypto ad payment procedure follows:
Once an agreement has been made, all that remains for the advertiser to do is send the appropriate amount of the cryptocurrency of their choice into the station’s wallet. Complete instructions are supplied, and the process of making the remittance takes no more than a few minutes.
In terms of the crypto market, Bitcoin is back over $21,000—following a momentary nudge towards the $20,000 level— with the whole crypto market worth $900.31 billion at the time of writing.
In spite of many experts speculating that Wednesday’s low was a bottom, others are predicting further volatility. In comparison to its all-time high in November 2021, the price of BTC has dropped by approximately 70%.
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